Preferred Equine launches online sales

Harness Racing Update reports today (February 6, 2022) that after months of carefully-planned development, design and testing, Preferred Equine Marketing has now launched its new digital horse sales platform, Preferred Equine Online — or PEO, for short — to host full service online auctions.

To learn more, visit www.preferredequineonline.com.

PEO’s inaugural online sale, scheduled for Monday, Feb. 28, will feature both horses of racing age and breeding stock. Entries will be accepted through Feb. 23, allowing time for the advertising and promotion of horses to Preferred’s own buyer database and the public at large.

Just like an in-person sale, horses will be sold in hip number order, in timed increments for each horse. Live pedigrees and past performances, photos, videos and more will be available for each entry.

As the world’s leading standardbred sales agency, owner and manager David Reid said it was simply the right time for starting an online sale and a “natural progression” for his growing, multifaceted company.

“It’s not like we invented the online horse auction, but I think we bring a natural skill set to that arena that’s possessed by no one else,” Reid said. “Our 30-plus years of sales experience, along with our strong base of both buyers and sellers, gives us the resources — and the quality of horses — that no other online sale has at its disposal. I think that will make us the best in class.”

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