HRNSW and SEN join stables

Harness Racing New South Wales is pleased to announce a new partnership with broadcasting group Sports Entertainment Network (SEN, ASX: SEG).

The multi-platform content and entertainment group with known talent, provides a range of products that will help elevate and enhance the HRNSW product.

This announcement is in line with HRNSW’s recently published Strategic Plan, uplifting the organisation’s media and marketing initiatives.

It also exposes NSW harness racing to a wider audience according to HRNSW Chief Executive Peter Buckman.

“This agreement allows HRNSW to market our sport to a specific demographic and we are thrilled to partner with SEN,” said Buckman.

“SEN provides compelling content that the harness racing product in our state can leverage off.

“This collaboration is sure to bring new opportunities for harness racing in the state and is sure to bring exciting opportunities for both parties.

“It’s great to see organisations coming together to collaborate and enhance their offerings.”

This collaboration between HRNSW and SEN is set to start immediately.

“We are thrilled to partner with HRNSW and bring the excitement of harness racing to our audience in new and innovative ways,” said SEN Chief Executive Craig Hutchison.

“By leveraging our multi-platform reach, we can tell all the compelling stories that harness racing provides, showcasing the passion and dedication of the entire industry to a wide audience.

“We’re excited to work closely with HRNSW to bring these incredible tales to life and attract new fans to this dynamic sport.”

by Amanda Rando for HRNSW