Pryde’s EasiFeed continue to support Harness Racing Victoria

Pryde’s EasiFeed will receive naming rights of Melton Entertainment Park Parade Ring in renewed partnership with Harness Racing Victoria

Pryde’s EasiFeed’s long-standing relationship with Victorian harness racing will continue to take centre stage after the horse feed supplier recommitted to the industry, announcing a multi-year sponsorship deal.

Extending the partnership for a further three years, Pryde’s EasiFeed will become a more prominent brand on race days, across venues, signage and the iconic barrier mobile at Harness Racing Victoria events.

Part of the new agreement will be the parade ring at Victoria’s harness racing headquarters, Melton Entertainment Park, being renamed the Pryde’s EasiFeed Parade Ring.

The new deal builds on a more than 20-year partnership, extending until the end of 2026.

Head of Pryde’s EasiFeed, Cameron Strahorn, said the partnership with Victorian Harness Racing was built on the shared values of high-performance, trust and tradition.

“Pryde’s EasiFeed has long supported harness racing in Victoria and we are thrilled to be able to extend this relationship in a way that puts the partnership on display in meaningful ways across the sport,” Strahorn said.

HRV CEO Matt Issacs said it was fantastic to have such an iconic Australian brand front and centre before the sport’s champions take to the track for their defining moments.

“We are thrilled to see this outstanding brand extend its support for harness racing in Victoria, not just fuelling our racehorses to great achievements through its feeds but also helping to fuel the industry with its investment in the sport,” Issacs said.

“One of the things that make harness racing so unique is that we get to be up close and personal with the drivers and horses, whether it be on track or via the broadcast. Being able to celebrate the horses and participants from the Pryde’s EasiFeed Parade Ring will only enhance that.”

by Lachlan Mitchell, for Harness Racing Victoria