New experience coming to TAB retail stores across New Zealand

A world-class wagering experience is coming to more than 450 TAB venues and pubs  and clubs in New Zealand with brand-new technology set to be rolled out over the  coming months.  

Launching today (17 March) at Manukau City TAB, the new terminals mark a major  milestone in delivering an outstanding experience for TAB customers across all  channels. 

A best-in-class TAB App and website was launched last year alongside the new TAB  brand, and the new terminals and technology in retail outlets provide TAB’s retail  customers with a betting experience to take them to the next level. 

“Our retail customers know the fun of celebrating a win with their friends, whether  that’s in a TAB retail store or a pub or club with TAB facilities,” Entain New Zealand’s  Managing Director Sam Moncur said. 

“We want to meet our customers where they are and provide them with a seamless  experience if they’re placing a bet through our new terminals or on the TAB App.” 

As part of the development of the terminals, customer feedback has led to many  customer-focused solutions in the new terminals.  

The new terminals look and act like the TAB App and website to create a consistent  experience across the platforms.  

“Customers can enjoy more bet types, easy multis with a buildable betslip and more  funding options. Plus, the new touch-screen experience is faster than ever,” Moncur  said. 

“Everything a TAB customer could do through the app or tab.co.nz is now possible in  retail.” 

The rollout will see the 45 TAB retail stores fitted out with new over-the-counter  terminals, and self-service terminals, with new terminals also being rolled out across  the 416 pubs and clubs that provide TAB services all across the country.

The rollout will also extend to the on-course experience, with new over-the-counter and  self-service terminals set to be part of the customer experience at the 51 racecourses  around New Zealand. 

With all the enhanced elements that the new self-service terminals bring, they will be a  key part of the customer experience in pubs and clubs into the future. 

“This is in keeping with changing customer preferences with new technology, and with  the changes we’ve seen across the broader retail industry,” Moncur said. 

“We will be supporting our venues and customers through this change with both  physical and digital resources on hand to help them.” 

Along with the new terminals, the retail uplift includes installing new marketing screens  for more responsive customer education and upgrading the odds and form display  software to give customers a wealth of information at their fingertips in an easy-to-read  format.  

“We’re committed to delivering a world-class wagering experience and this is a big step  toward ensuring our venues are well-positioned to serve the needs of our customers  now and into the future,” Moncur said. 

“There is a lot more to come in 2025 including exclusive promotions and offers for our  customers that can only be redeemed through our TAB venues.” 

From Entain NZ