MSOA livestreaming Adios, seeks sponsorships

WASHINGTON, PA, July 6, 2022  — The Meadows Standardbred Owners Association (MSOA) has announced that it will once again live stream the harness racing final of the Delvin Miller Adios Pace for the Orchids — and that sponsorship opportunities are available.

Adios Day, the highlight of the racing year at Hollywood Casino at The Meadows, takes place Saturday, July 30. Gabe Prewitt and Dawnelle Mock, MSOA director of marketing, will co-host the live stream and will draw on two cameras, a teleprompter and pre-produced and live interviews.

WTAE Channel 4 and The Fan Radio Network are the name sponsors. With their help and the assistance of Racetrack Television Network, the live stream will be pumped to Meadows Live, YouTube and Facebook.

Promotion for the event will be extensive and will include television, radio and digital ads; social media features, and stakeholder appearances on WPXI Take Five and The Fan. The promotional blitz is expected to reach an estimated 2 million people at least four times over the three weeks before Adios Day. In addition, digital ads will target sports fans across the nation with a propensity to bet, with in-app advertising on FanDuel and DraftKings. The live stream is projected to generate 25,000 viewers.

MSOA is offering three levels of sponsorship that should appeal to all advertisers who wish to participate in this signature event. The packages include:

• Major Sponsor ($5,000). The major sponsor will be tagged often as an overall co-sponsor of the entire event, along with WTAE Channel 4 and The Fan Radio Network, in all ads and promotions. Your company logo will be featured in all print ads. You’ll also have Winners’ Circle Naming rights, with signage bearing your company’s logo featured prominently throughout the day.
• Race Sponsor ($1,000). When you sponsor an Adios Day race, your company name and logo will appear on the screen while a co-host reads a detailed description of your organization. Announcer Jeff Zidek will mention your name as he calls the action, and the winning horse gets a blanket bearing your company logo.
• Segment Sponsor ($150). Sponsor an interview segment featuring a driver, trainer or celebrity guest and your company name and logo will appear on the screen while a co-host reads a detailed description of your organization.

by Evan Pattak, for the Meadows Standardbred Owners Association